Sustainability made simple

“EthiCart is a user-friendly app that gives quick, accessible and easy to understand information around food products sustainability and ethical standards. If you want to shop more sustainably but lack time to research and a find place to get the information you need, EthiCart enables and empowers you to buy products that align with your values.”

Laura BrennanCo-Founder of EthiCart

Why we need transparency

And what our consumers want


Found it difficult to detect products’ sustainability/ethical standards


Would be open to more sustainable alternatives if products don’t meet their ethical standards


Would use an app that allowed them  to see sustainability/ethical standards of their products

Meet the Team

Our two co-founders are Laura Brennan, a Computer Science and Business undergraduate, and Lara Páirceir, a Sociology and Social Policy undergraduate. We are both passionate about the environment and reducing our impact, and thanks to our varying studies can bring different perspectives and approaches to each other. We strongly believe the lack of transparent information is what causes a disconnect between the products people want to buy and the products they do buy. We are determined to combat this, to give consumers the power to vote with their wallets.

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EthiCart, sustainability made simple